Every big hospitality decision, backed by evidence.
Opening a venue, buying one, borrowing to build, choosing between sites, or taking a winning concept further — we do the independent research that tells you whether the numbers actually work, before you commit.
Tell us your plan — we'll come back within 24 hours with a tailored, fixed-fee proposal. No obligation.
Whatever your next move is, we'll tell you if the numbers work.
Six ways we help hospitality founders make decisions with evidence instead of hope. Every engagement is scoped to your concept, location and budget.
Not sure where to start? Just tell us your plan.
Share your concept and location and we'll review it — then send a tailored, fixed-fee proposal within 24 hours, often with a free pre-screen snapshot of your market. No charge, no obligation.
Book a free consultation →Know if your idea will work — before you sign the lease.
Demand, foot traffic, competition, customer fit, a three-scenario P&L and lease risk for your exact concept and site — ending in a clear Go / Refine / Pause verdict.
Request a proposal →Pay what it's actually worth — not what the seller says.
We reconcile the seller's numbers against real local demand, test the asking price as an earnings multiple and assess the lease — so you negotiate on evidence, not the memorandum.
Request a proposal →Walk into the bank with numbers they'll believe.
A five-year projection, NPV / IRR / payback, debt-service coverage and funding structure — with an editable financial model that agrees with the research to the dollar.
Request a proposal →Torn between locations? Pick the site that wins.
We run the full location analysis on each of your 2–3 candidate sites, rank them, and recommend one — with the trade-offs stated plainly and a summary you can show partners.
Request a proposal →Your venue already works. Find where it works next.
We fingerprint exactly why your venue or short-stay property performs, screen 10–15 lookalike areas (regulation checked), and shortlist where the same concept fits best.
Request a proposal →Every project is scoped and priced individually after a short conversation — you'll get a clear, fixed-fee proposal before any work starts or anything is paid. No public price list, no lock-in.
UK hospitality venues are forecast to close in 2026 alone — business rates, wage and energy costs are unforgiving of an untested plan. That's the mistake we exist to prevent.
Source: UKHospitality · CGA hospitality market data
Simple from start to finish.
Whatever you need — a feasibility verdict, an acquisition check, a bank-ready model — the process is the same. You don't do any research. That's our job.
Tell us your plan
A short brief or a quick chat — your concept, your location, and the decision you're trying to make. Takes 5 minutes.
Get a fixed-fee proposal
Within 24 hours we'll recommend the right depth of work and quote a fixed fee. Nothing starts, and nothing is paid, until you say go.
We do the research
Demand, competition, sites, numbers — whatever your question needs. You get on with your life while we dig.
Decide with confidence
Your report or model lands in days, and we walk you through it on a call — so you know exactly what to do next, and why.
7 things to research before opening a café in the UK
A free pre-launch checklist covering the seven areas that actually determine whether a café will work — and the one question you should be able to answer before you commit.
Your checklist is ready 📋
Tap below to download it now — that's your copy. We've also saved your email so we can send the occasional MarketOnDemand insight.
Download the checklist →
Alex Macey
Founder, MarketOnDemand
Hi, I'm Alex.
I've spent years across business strategy, consulting, and the hospitality industry — sitting on both sides of the table.
I started MarketOnDemand because I kept watching smart, hardworking people lose serious money — not because their idea was bad, but because nobody helped them pressure-test the decision before they committed.
This kind of analysis isn't new — specialist firms do it, often well into five figures, mostly for big operators. MarketOnDemand brings the same rigour to every hospitality decision — opening, buying, borrowing, expanding — in plain language, priced for the founder risking their own money.
Questions founders ask us.
How long does it take?
What does it cost?
What do I actually get?
Do you work outside London?
Is the consultation really free?
Whatever you're weighing up, know before you invest.
Tell us about your plan and we'll be in touch within 24 hours with a tailored, fixed-fee proposal — free, no obligation.
Already know you want the full feasibility study? Start your detailed brief →