Hi, I'm Alex.
Alex Macey · Founder, MarketOnDemand
I've spent years across business strategy, consulting, and the hospitality industry — sitting on both sides of the table.
I started MarketOnDemand because I kept watching smart, hardworking people lose serious money — not because their idea was bad, but because nobody helped them pressure-test the decision before they committed.
This kind of analysis isn't new — specialist firms do it, often well into five figures, mostly for big operators. MarketOnDemand brings the same rigour to every hospitality decision — opening, buying, borrowing, expanding — in plain language, priced for the founder risking their own money.
What we stand on
Independent
We work for you — not the seller, the landlord, the broker or the fit-out company. Nobody pays us to say yes.
Evidence, not opinion
Every report shows its sources and its working. If the numbers say pause, we say pause — that's the point.
Founder-priced
Fixed-fee proposals scoped to your project and budget, delivered in days not months. Nothing paid until you say go.
How we work
Tell us your plan in a free consultation. Within 24 hours you'll have a tailored, fixed-fee proposal — and often a free pre-screen snapshot of your market. If you go ahead, we do all the research: demand, competition, sites, the numbers. Your report lands in days, and we walk you through it on a call.
Whatever you're weighing up, know before you invest.
Tell us about your plan and we'll be in touch within 24 hours with a tailored, fixed-fee proposal — free, no obligation.
Tell us your plan →